Think beyond screens and wireframes
While working on a re-design, it's easy to become too focused on the UI.
However, broadening your perspective and designing beyond screens or wireframes can solve a user's problem.
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This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.
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