The HMV (How Might We) Question
A How might we (HMW) question can generate lots of creative ideas. Here are some examples of How might we questions:
- How might we ensure more people pay their taxes before the deadline?
- How might we help employees stay productive and healthy when working from home?
- How might we make customers feel that their information is safe and secure when creating an account?
The How might we template was first introduced by Procter & Gamble in the 1970s and adopted by IDEO. The technique has become popular in design thinking and is used by design teams worldwide.
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Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.
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