A How might we (HMW) question can generate lots of creative ideas. Here are some examples of How might we questions:
The How might we template was first introduced by Procter & Gamble in the 1970s and adopted by IDEO. The technique has become popular in design thinking and is used by design teams worldwide.
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Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.
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Similar ideas to The HMV (How Might We) Question
It can be easy to limit your thinking and embed solutions in your HMW questions. But doing so restricts the pool of possibilities, and fewer ideas are generated. In the example below, the first HMW suggests a particular type of solution, whereas the second is agnostic about any particular solutio...
In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.
Ideally, the team should...
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