Some teams generate HMWs that are not specific to what they’ve learned. For example, How might we improve the user experience of the product? is not specific to what you might have uncovered in your discovery research. This question can result in ideas that don’t address the root problems and the insights you uncovered.
Once you and your team have carried out your discovery research, agree on what the top findings were. Use these to craft HMW questions
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Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.
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Similar ideas to Tips on Writing Good HMWs: Start with the Problems
To avoid solving symptoms of the problems rather than the root problems themselves, ask yourself whether your HMW question focuses on the desired outcome. In the example below, the first HMW question loses sight of what we really want to achieve.
In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.
Ideally, the team should...
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