Tips on Writing Good HMWs: Start with the Problems
Some teams generate HMWs that are not specific to what they’ve learned. For example, How might we improve the user experience of the product? is not specific to what you might have uncovered in your discovery research. This question can result in ideas that don’t address the root problems and the insights you uncovered.
Once you and your team have carried out your discovery research, agree on what the top findings were. Use these to craft HMW questions
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Constructing how-might-we questions generates creative solutions while keeping teams focused on the right problems to solve.
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Tips on Writing Good HMWs: Focus Your HMWs on the Desired Outcome
To avoid solving symptoms of the problems rather than the root problems themselves, ask yourself whether your HMW question focuses on the desired outcome. In the example below, the first HMW question loses sight of what we really want to achieve.
- Problem: Users often call us because ...
Discover / Research
- Try to question the brief or your initial question by challenging every part. List as many elements as you can, find characteristics, define areas of interest. List places, people, experiences that are related and can be explored.
- Cluster your findings
Solving The Right Problem
In our course on discoveries at our UX Conference, we talk about the importance of solving the right problem. Discovery research commonly results in learning about the problem space. This knowledge should be used to generate solutions that solve real user problems.
Ideally, the team should...
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