In Brands We Trust: The sensitivity of consumer trust in brands
Brand sensitivity is related to psychological emotions. Consumers make purchase decisions based on various evaluation criteria, including the price, quality, brand, store, and service. In particular, brand sensitivity plays an important role in the purchase decision-making process
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Challenging everything I know, unlearning & relearning⚡️ A rare breed of business and technology. Business Planning || Branding || Front End developer || Graphics || Entrepreneur || Interested in Venture Studios
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