Ideas from books, articles & podcasts.
Brand sensitivity is related to psychological emotions. Consumers make purchase decisions based on various evaluation criteria, including the price, quality, brand, store, and service. In particular, brand sensitivity plays an important role in the purc...
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Consumers construct their identities and present themselves to others through the brands they choose. How you see yourself is automatically how you will attach yourself to brands that preach the same message via campaigns
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Reddit is a network of communities where people can dive into their interests, hobbies and passions. There's a community for whatever you're interested in.
Here are few best of them!
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