It's 2022 and we have hacked the big marketing secret, creating community. Well if you didn't know this, well keep reading on. Creating your own community and audience is the sure way to generate your own traffic towards the products and services that you offer. Especially for those that want to find ways to create passive income by using means that require some level of visibility

Want to increase your website traffic? here are 5 proven ways. 

Well if you have a website, or you are thinking of having a website or in the middle of creating a website, I will touch on 5 key areas to enable you to gain traffic on your website, and not just that, generate the right type of audience too. So let us delve into it

So where do we start? 

One of the best ways to drive traffic is by creating relevant content through blogging.To come up with content that will attract the right visitors to your website, you must first understand the buyer persona you’re targeting. Once you know your audience, you can create content that will naturally attract them to your website.No one is saying be rigid in your approach to creating content but make sure it is relevant. try as much as possible not to talk too much about yourself, rather focus on the value that your consumers will benefit from.

1. Create Relevant Content 

Always include relevant keywords in your content. Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader. It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers, and a few times throughout the piece.To conduct keyword research, you can use tools like Moz, Ahrefs, and SEMrush. These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords, and much more

2. Perform Keyword Research 

Advertising through paid search, social media, and display ads can be an efficient way to increase website traffic. While there isn't a one size fits all approach, it is important to plan your expectations before investing a ton of money to drive traffic.For example, When doing pay per click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most. Once campaigns begin, see how audiences behave with various keywords.

3. Use Advertising to drive traffic 

The key to driving traffic is being known in the market. the more brand recognition you have the more you drive traffic.Driving engagement on your website means that you diligently inform your audience and give specific straight forward solutions to their problems.You can do this by being active and engaged within the market. You can implement an engagement strategy today by participating in Facebook group discussions in your industry, answering questions on public forum websites, and interacting with your followers on social media.

4. Community Engagement

Repurposing content simply means finding new ways to preach the same message.The point of repurposed content is to get as much value as you can from one piece of contentHere are some content repurposing ideas you can try:Webinars into VideosOld Blog Posts into Downloadable GuidesInterviews into Blog posts or EbooksImages into Pinterest BoardQuora Q&A into Blog PostSlideshow into Infographics or blog postStatistics into Twitter threadsBlog Post into Podcasts. Like this? Follow me for more relevant content.

5. Repurpose content into other channels and other formats 

marketingandsales

Marketing & Sales

moneyandinvestments

Money & Investments

strategy

Strategy

Increasing website traffic in 2022

If you understand why customers make the choices they do, Innovation would always be predictable, Business Success will not be guesswork.﻿Strategy, Operational efficiency, Branding, and Marketing are all excellent elements that bring your business to life. But the truth is companies succeed because they offer a product or service that customers find irresistible. In a recent McKinsey poll, 84% of global executives reported that innovation was extremely important to their growth strategies, but a staggering 94% were dissatisfied with their organizations’ innovation performance.

The Jobs-to-be-done framework. Why Customers find some brands irresistible

It is an approach to developing products based on understanding both the customer’s specific goal or “job,” and the thought processes that would lead that customer to “hire” a product to complete the job.“Jobs-to-be-Done Theory provides a framework for defining, categorizing, capturing, and organizing all your customers’ needs” – Tony Ulwick

What is the Jobs-to-be-done Framework?


We have always known that the major cause of failed products and services stems from misalignment with customer needs and preferences.Most Businesses Focus on “what they think the customer needs” as opposed to “what the customer actually wants”. Using the Job-to-be-done framework essentially helps teams get to the root of the problem by directly identifying what it is the customer wants to get done. That way success is easily measured because it directly correlates with the needs and wants of a customer.

How the Framework came about

With extensive knowledge on how to use the Jobs-to-be-done framework, Businesses and teams will be able to :– Understand and pinpoint unmet needs– Discover and segregate unique customer needs– Innovate and Create new offerings that will be too essential to ignore in the marketplace– Create real customer value vis proper alignment How do you get started with the framework?

Benefits and getting started 

Before understanding what the customer actually wants, we must first understand who the customer is.Back in the day, it was incredibly difficult to find information about customers but thanks to the big data revolution, companies now can collect an enormous variety and volume of customer information, at unprecedented speed, and perform sophisticated analyses of it.

1. Identify your customers 

You want to study customers and find out what they are trying to accomplish especially under circumstances that leave them with insufficient solutions.When you see customers piecing together solutions themselves or complaining about solutions they wished were available, these are great clues for innovation. Customers make purchase decisions because it gets the job done, not because of any particular affiliation. People are selfish and so naturally they would purchase what benefits them the most.

2. What Jobs are they getting done? 

There are two different types of JTBDs:1. Main jobs to be done – This describes the task that customers want to achieve.2. Related jobs to be done – Which customers want to accomplish in conjunction with the main jobs to be done.Read more about it <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">here</a>

3. Categorize the jobs to be done 

You need to define a few cases: for what job your product is hired for, why it got fired, and why your customer switched to another solution.Knowing what products are in a customer’s consideration set for a Job, gives insight into what products a customer considers as competition for their job to be done.

4. Define Competition

What jobs will you prioritize as relevant and need urgent attention?These Prioritized jobs must be based on the urgency of the client’s needs and wants and also that which offers the best opportunities for innovation.Categorize the priorities as :Strongly DisagreeDisagreeUndecidedAgreeStrongly Agreeand then assess the satisfactionAfter assessing, you will find that solutions that need solving will fall into these three <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">categories</a>

5. Prioritize the job to be done 

What will a successful outcome look like for your customer? list out expectations and measure success based on the outcome? The four types of outcome expectations are:1. Desired outcomes customers want to achieve.2. Undesired outcomes customers want to avoid.3. Desired outcomes providers want to achieve.4. Undesired outcomes providers want to avoid.

6. What are your outcome expectations? 

Remember that people buy products and services to get jobs done; and while products come and go, the underlying job-to-be-done does not go away.Like this? read the full article <a href="https://simily.co/all-stories/deladem/the-jobs-to-be-done-framework-why-customers-find-some-brands-irresistible/">here </a>share too

Conclusion 

business

Business

creativity

Creativity

The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily

Throughout 2020 right into 2022 the world saw an abrupt pause on everything that made sense to businesses.The traditional way of doing business was questioned. Digitalization was a new way to do business but no one thought it will be rushed so coon due to a pandemic. Businesses came to a halt and systems shook. Industries even came crashing because the very foundation of their business required people to move from one place to the other.

4 business lessons to adapt in 2022

Companies must adapt to new changes regularly or face business death. this concept can be coined from Darwin’s theory of evolution.We are currently facing such times. and Businesses are faced with one decision to make, Adapt or Die. What does it mean to digitalize your business? It means, moving your customer experience and business process to a more digitized space. allowing for seamless business transactions at the touch of a button.

Digitalization is taking over the business world

Many complain that it is so hard to manage people when they work remotely. however, the key to solving this is to embrace remote work and understand what it takes to deliver results.Training that touches on intricate methodologies, and practical tools, helps teams work remotely without the constant micromanaging that traditional workplaces come with. Besides, workplaces are gearing more towards making employees more accountable by allowing them to work with an owners mindset, making them work with more ownership and less permission seeking.

 The Challenge with embracing remote work

Working offshore happens to be a reliable alternative, once a company gets a grip on managing efficiency from remote work.During the pandemic, Some global expansion strategies helped some companies limit risks. With distributed teams in offshoring locations, some companies have allocated resources and work toward the usual pursuit of business. However, this strategy might not work for every industry. For example, some clients who are based in other cities have opted to ditch physical offices and work remotely while receiving the necessary operational support within the shortest time.

Offshoring could be a reliable risk mitigator

One lesson many outcomes. Many businesses that do not adapt are prone to die. Not because they do not want to change, but operationally, they cannot navigate their way towards the necessary change they need to move to the next level.In the end, businesses that come out strong will be those that stand the test of time. Be flexible, adapt to change, be open to options, see this as an opportunity to rise in the shadows, because truly, after the dust settles, where would your business be? Amongst those standing of strong foundations or will be crumbled to dust.

Be flexible to change

remotework

Remote Work

What businesses should take into 2022

Many say the very nature of marketing involves a form of science. Does it mean marketing is predictable?Predictive analytics are quite trendy in marketing and in business in general. Many companies are trying to predict and understand the future of a company by using patterns, data and techniques.

Is Marketing Predictable?

While marketing is the core of sales for every business and organization, marketing efforts do not start off with numerous sales.In fact, many companies lose money in their effort to improve their marketing. At some point, Every business strives to reach a state of predictability. When a company reaches a state of predictability, It can drive sustainable growth from knowing exactly how much money to invest to generate a precise amount of new revenue.

A state of predictability 

So what is predictive marketing? It is a marketing technique that involves using data analytics to determine which marketing strategies and actions have the highest probability of succeeding.It has a place in the marketing technology landscape, as companies make use of general business data, marketing, and sales activity data, and mathematical algorithms to match patterns and determine the best-fit criteria for their next marketing actions. Companies that utilize this strategy strive to make data-driven decisions to yield better results

What is Predictive Marketing? 

Three main factors have led to the boom in predictive marketing including the massive amounts of data marketers can access from all available sources, access to data in real-time, and the introduction of cloud computing that provides Big Data technologies.Now that Marketing Tech tools are more accurate and sophisticated, marketers have access to better results and can measure advertising and audience sources to create campaigns with predictable responses. However, there are challenges with regard to seemingly predictive marketing.

The Rise of Predictive Marketing

One of the frustrating challenges with this approach is that it may not live up to some executives’ and marketers’ expectations for fully-automated analytics.Many marketers and business owners looking for results face this common challenge. and this is a result of the fact that marketers fail to marry the art and science of marketing. Humans remain smarter than computers. That is not to say that there are no advantages. let us look at the benefits of predictive marketing.

Challenges with Predictive Marketing 

There are several advantages of Predictive marketing such as having insight into consumers and their behaviours including improving customer engagement and increasing revenue, gaining more sophisticated segmentation of data, identifying campaigns and actions that are better targeted to customers, better-utilizing marketing budgets, and improving lead scoring.

Benefits of Predictive Marketing

Overall, it takes much of the guesswork out of marketing and the benefits of predictive marketing empower companies to conduct more accurate forecasting.It also puts marketers in a better position to see what’s around the bend and perform better in terms of upselling, making the next-best offers, determining long-term profitability, and being prepared for shifts in market conditions.Would you like to take advantage of predictive marketing? check out my next stash on predictive marketing tools and their uses.

Many say the very nature of marketing involves a form of science. Does it mean marketing is predictable? Predictive analytics are quite trendy in marketing and in business in general. Many companies…

When we talk about a social media platform that truly works in real-time, It is Clubhouse. And this makes it an incredibly powerful enabler of connectivity. Anyone, Anywhere can share expertise and possibly increase revenue while building a relationship. The unique thing about clubhouse is the fact that you get to share your story and knowledge without bias which is the purest way to get clientele or build your brand. So how do you go about creating a robust reputation on clubhouse? here are 3 strategies to adopt :

How To Create A Robust Presence On Clubhouse: 3 Strategies

Clubhouse gives you an opportunity to display your thought leadership as well as your expertise. Speak on topics that you have ample knowledge of. The last thing you want to do is feign expertise.Bear in mind that people are diverse and may not share all their expertise in their Bio but may be a good judge of character. Therefore, speak extensively on your areas of expertise. If you find yourself in a place where you have no expertise in a topic or industry but would like to contribute, do well to read extensively on the topic. Keep your contribution short and sweet.

Establish A Presence And Keep It Up

You need to give fresh content consistently. If you’re not always adding to your knowledge, It will be difficult to survive on clubhouse.If you’re not adding new content in every room you find yourself in, your content will become stale. Your followers will start to tune out, look elsewhere, or turn to another platform/club or person to consume content. Along the same lines, you also want to keep an eye on what the competition is doing. Staying on top of what’s going on in clubs, rooms (that is if you run a club ).

Keep Your Content Fresh

In as much as sharing your knowledge is essential to growing a robust reputation on Clubhouse. You should know the right time to speak and the right time to keep mute. Over talking has a tendency to wear your followers out especially if you overanalyze your contribution and go on and on. Keep your contributions to the point but not necessarily short as some information might be extremely relevant though they may be lengthy. If you happen to be in a room with diverse expertise, stay relevant . If you are uncertain, it will be better you do not contribute. But always keep an open mind.

Know when “not” to contribute

The idea behind creating a robust reputation on Clubhouse is to have a trust index and gain an audience for your business. You can use different tactics to achieve that trust index. You should remember that your success depends on people liking and trusting you only because you give value. Finally, being credible on Clubhouse is only one way of building your reputation. You can always utilize other tactics such as attending rooms and your supporting networks to become recognized as a thought leader in your industry. follow me on clubhouse https://www.clubhouse.com/@deladem

Conclusion

Brand sensitivity is related to psychological emotions. Consumers make purchase decisions based on various evaluation criteria, including the price, quality, brand, store, and service. In particular, brand sensitivity plays an important role in the purchase decision-making process

In Brands We Trust: The sensitivity of consumer trust in brands

Consumers construct their identities and present themselves to others through the brands they choose. How you see yourself is automatically how you will attach yourself to brands that preach the same message via campaigns

Why do Consumers get attached to brands?

<ul><li>Your products are not meeting their expectations</li><li>Poor Customer service </li><li>Non-advertisement and poor visibility </li><li>Product changes </li><li>Just Sheer Tiredness</li></ul>

Why do Consumers get disengaged with brands?

product

Product & Design

Consumer attachment to brands 

Definition of branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products Your brand strategy is how, what, where, when, and to whom you plan on communicating and delivering your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally is part of your brand strategy, too. Now how does this affect consumer's behavior? what do you need to do to drive positive consumer behavior

How your branding style affects consumer behavior

Being consistent in marketing, advertising and the ideas behind the brand helps to create emotional ties which therefore bring trust and loyalty to the consumer. Consistent, strategic branding leads to strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.

Be Consistent 

Defining your brand is like a journey of self-discovery, but for a business. It can be difficult, time-consuming, and uncomfortable. But at the very least, these questions must be answered:What is your company's mission?What are the benefits and features of your products or services?What do your customers and prospects already think of your company?What qualities do you want them to associate with your company?

Define your brand

Learn the needs, habits and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think. Most Businesses learn the hard way that consumers know exactly what they want and nit the other way round. Loads of research proves this with many examples of real brands that the same mistake. This mistake can easily be avoided

Research, Research , Research

communication

Communication

Branding and consumer behavior

Every business has great products and services they offer to diverse audiences. We know that Christmas is fast approaching, and while some businesses have thoroughly planned out what sales and promos they want to have to cash out BIG this year, Some just wait to copy others. or perhaps do not have any clue how to take advantage of the season.

5 Christmas promo ideas for your business this December

Many of your customers will be busy during the holidays. Every decision takes mental energy, and when there is so much to do around this period, they’ll be happy to offload some of these decisions. When you create gift bundles available during the holidays, you’re offering a win-win situation! Think through the best gift combination and offer an unbeatable price. Sometimes you might have to collaborate with other businesses to make this happen. If this benefits your customers, GO FOR IT!!!

Bundle gift products together

In order to obtain gifts for all their loved ones, your customers will most likely need to source products from several places. This means that shipping fees can quickly add up. Increase the chances of converting holiday shoppers by offering free delivery during the holiday season. If you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free delivery/shipping while yours doesn’t, they’re likely to pick the option with free delivery/shipping, so don’t let your competition get the edge here.

Offer free delivery, shipping, and returns 

“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing. During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day. Starting December 10th, a different product is promoted each day. This type of promotion does more than mix things up for your visitors – it adds an element of scarcity to your holiday marketing efforts. That’s because each item is discounted for only 24 hours.

Run a “12 Days of Christmas” promo

Your packaging says a lot about your brand – and for some consumers, a difference in packaging can be just as important as the quality of your products If you have the resources to offer holiday-only packaging, you should do so. This won’t just help you make more sales this year – it will impact what your customers think about your brand and may help increase your sales for the year to come.

Create holiday-themed packaging or limited-edition packaging

Looking for an alternative promo to have aside Black Friday season? then here you go! You are welcome. If you’re looking to increase sales over the Christmas period, Click Frenzy or cyber Monday is an easy win. Discounting comes with its strategic dangers so you might have to sacrifice some margin – but you’ll gain a huge chunk of new customers. If you nurture these folks into repeat customers post-purchase, you’ll make up for the little margin dip.

Click Frenzy and Cyber Monday 

Every Entrepreneurs dream is to be flawless in their quest to solve pressing problems, Unfortunately, feedback and sometimes negative feedback only exist to make us better. Here are a few tips to adequately enable you deal with negative reviews from your customers :

How to deal with negative reviews as an entrepreneur.

Feedback can come in different ways and forms and are mostly tied to your customer's experience of your product or service. Their personality also plays an important role in how the feedback is given. Feedback should only make us see how we can make the most of an already thriving situation. embrace it as a way to improve.

1. Understand the importance of embracing feedback

Feeling good about your product or service is definitely a booster. and great feedback pumps you up to do more. But when negative feedback comes, sometimes it sets us back heavily, especially at the beginning stages. Some entrepreneurs quickly resort to defence and overestimate their worth thereby sacking customers that feel like they are not heard. Your business exists to be used and enjoyed by customers. make sure you consistently make them happy

2. Never overestimate your worth

The biggest challenge of businesses today is their inability to listen to customer feedback and act upon them. This explains why some companies consistently outperform others. The Key to listening to customers is to change your mindset towards constructive criticism. Once we understand that a consumer's needs want to be met we can tune our minds towards factoring them in our plans and making adequate preparations to solve problems that exist

Increasing website traffic in 2022

The Jobs-to-be-done framework. Why Customers find some brands irresistible. – Simily

What businesses should take into 2022

Is Marketing Predictable?

How To Create A Robust Presence On Clubhouse: 3 Strategies

Deladem Kumordzie