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Consumer attachment to brands

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In Brands We Trust: The sensitivity of consumer trust in brands

Brand sensitivity is related to psychological emotions. Consumers make purchase decisions based on various evaluation criteria, including the price, quality, brand, store, and service. In particular, brand sensitivity plays an important role in the purc...

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Why do Consumers get attached to brands?

Consumers construct their identities and present themselves to others through the brands they choose. How you see yourself is automatically how you will attach yourself to brands that preach the same message via campaigns 

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Why do Consumers get disengaged with brands?

  • Your products are not meeting their expectations
  • Poor Customer service 
  • Non-advertisement and poor visibility 
  • Product changes 
  • Just Sheer Tiredness

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