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From time to time, we can use well-written rhymes in our e-mails at the right places like subject lines, calls to action, or titles and headlines.
Rhymes are easy for the brain to process because they "feel right," for example:
"AB Learnings and Best Practices: The NEW Clear & Complete Guide To Account-Based Marketing"
"Without Sales, ABM Fails"
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In the digital era, we were taught that using capitalized words on the internet is synonymous with "shouting."
If you plan on using numbers in the subject line, don't spell them out. Our brains actually crave the ease and order that numbers provide.
Although it is important to emphasize the benefits, gains, and advantages in the e-mails we send, we have to remember that people think negatively too.
A study showed that people assume a stronger relationship the close the images are and that's why people like before and after examples and it doesn't work if the images are too far apart from each other and they have to make their heads work to find the connection.
By using brackets or parentheses around a couple of words in your subject line will boost opened email rates by 31% unlike those that don't use them.
What this means is that you must craft each newsletter as if you were writing a letter to your friend. It works well with subscribers who are in their early process and not ready for the standard nurturing email campaign.
If you're still using an automated "do-not-reply" email, stop. It's best to use a person's email address to send your emails so that if the recipient decides to reply you'll be able to reply to that e-mail address and respond to those who took the time to send you a note.
This is an incredibly important step regardless of the fact that readers can understand the meaning of the text even if there's a typo. The lack of attention to detail can indicate a bigger problem.
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