8. Make sure to Proofread - Deepstash
7 days with Seth Godin

Learn more about marketingandsales with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

7 days with Seth Godin

Discover 31 similar ideas in

It takes just

5 mins to read

8. Make sure to Proofread

This is an incredibly important step regardless of the fact that readers can understand the meaning of the text even if there's a typo. The lack of attention to detail can indicate a bigger problem.

Let's say for example you're writing an e-mail for a car company and you misspelled a word and a potential client notices it, they would think that "if they cut corners on emails, what corners did they cut or overlook on their cars?"

16

30 reads

MORE IDEAS ON THIS

10. Give it a voice (and a face)

10. Give it a voice (and a face)

What this means is that you must craft each newsletter as if you were writing a letter to your friend. It works well with subscribers who are in their early process and not ready for the standard nurturing email campaign.

If we provide them with engaging content, we can the...

16

38 reads

2. Keep comparison images close together

A study showed that people assume a stronger relationship the close the images are and that's why people like before and after examples and it doesn't work if the images are too far apart from each other and they have to make their heads work to find the connection.

16

67 reads

7. Rhyme at the right time

7. Rhyme at the right time

From time to time, we can use well-written rhymes in our e-mails at the right places like subject lines, calls to action, or titles and headlines. 

Rhymes are easy for the brain to process because they "feel right," for example:

"AB Learnings and Best Practices: The N...

15

42 reads

5. Capitalize without shouting

5. Capitalize without shouting

In the digital era, we were taught that using capitalized words on the internet is synonymous with "shouting."

However, when we capitalize one or two important words it boosts opened email rates by 19%, subject lines with the first word in all caps increase B2B open rates b...

18

55 reads

4. Say 'because'

Because it's an automatic compliance trigger.

When people see or hear 'because' in a sentence, they nod without really fully processing what's next and just assume that it's logical, this is backed by a Harvard research done by Ellen Langer. 

19

69 reads

11. Enable a two-way conversation

If you're still using an automated "do-not-reply" email, stop. It's best to use a person's email address to send your emails so that if the recipient decides to reply you'll be able to reply to that e-mail address and respond to those who took the time to send you a note.

16

41 reads

9. Ask one question first and always

"Does this content serve our readers?"

If the content that you're making does not resonate with the wants of your ideal customer then don't send it. Stick by that rule and see the difference of how recipients are more likely excited and looking forward to your email regardl...

17

35 reads

3. Don't spell out numbers

3. Don't spell out numbers

If you plan on using numbers in the subject line, don't spell them out. Our brains actually crave the ease and order that numbers provide.

By using the actual number actually helps the subject line to stand out in the inbox AND it saves on the character count.

18

60 reads

6. Go negative

Although it is important to emphasize the benefits, gains, and advantages in the e-mails we send, we have to remember that people think negatively too.

People are two times more motivated to avoid the pain of loss than to achieve the pleasure of gain. A good example would b...

19

54 reads

1. Use brackets "[SAMPLE]"

1. Use brackets "[SAMPLE]"

By using brackets or parentheses around a couple of words in your subject line will boost opened email rates by 31% unlike those that don't use them.

When people scan their inbox they see a lot of words and letters but brackets "[]" and parentheses "()" get their at...

20

111 reads

CURATED FROM

CURATED BY

chhampt

Surveyor planning and development

There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.

stash-superman-illustration

Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates