6 Churn Reduction Strategies: Find Out Why Customers Are Cancelling - Deepstash

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6 Churn Reduction Strategies: Find Out Why Customers Are Cancelling

Ask your customers why they are cancelling. Make sure you customize the cancellation reasons in your survey based on your product.

After having a cancellation reasons form, you can break down the reasons and segregate the customer feedback.

If trying to find out why they are cancelling is the first time you interact with your customer, that’s probably part of the problem. The best time to establish a strong relationship with your customers is during the onboarding/free trial process.

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Listening to your customers (and acting on their feedback) directly impacts churn.

  • User churn is the number of customers you’re losing in a given timeframe (typically per month or year).
  • Revenue churn, which is arguably even more important, is the amount of revenue you’re losing in a given time frame due to downgrades or cancellations.

Churn can most basically be defined as resources lost in a given period of time. Typically it’s referring to users or revenue lost and is usually represented with either a percentage or dollar amount.

Here are a few signs/red flags that you might have a churn problem:

To get more clarity, look at your churn by customer segments or cohorts.

You can build Customer(or Brand) Loyalty by:

Typically, one of two things happens when your customer’s payment fails:

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