Ideas from books, articles & podcasts.
You can build Customer(or Brand) Loyalty by:
Someone who just enjoys your product might leave if another company releases a similar product at a lower price. Their main concern is the utility of the product.
A brand loyalist, on the other hand, likes your product AND your company. They consume your content, attend your events, brag about you on social media and send referrals.
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Listening to your customers (and acting on their feedback) directly impacts churn.
Churn can most basically be defined as resources lost in a given period of time. Typically it’s referring to users or revenue lost and is usually represented with either a percentage or dollar amount.
A great onboarding process helps companies:
Here are a few signs/red flags that you might have a churn problem:
To get more clarity, look at your churn by customer segments or cohorts.
Ask your customers why they are cancelling. Make sure you customize the cancellation reasons in your survey based on your product.
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If you're thinking an exit strategy from your SaaS startup, you have to be prepared for it.
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