The Double Diamond design model is a roadmap for the creative process.
The British Design Council invented the model back in 2005. The Council wanted to learn more about how people process information to create solutions. Surprisingly, they found that all creative people go through the same steps in search of innovation.
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The double design model is a system that all designers use in their creative processes.
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When you cook a chilli con carne for the first time, you might start off with a recipe that you like. But once you've burned your tongue a few times, you tweak the original recipe to your own needs and taste.
That's why the Double Diamond process, initially released by the British Design Co...
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