Channels that Bring Customers - Deepstash

Channels that Bring Customers

There are two ways to discover which marketing channels bring the most customers: discovery and optimization.

You can rank channels based on the following six factors:

  • CostHow much do you expect to expand on a particular channel compared to others?
  • TargetingHow easy is it to reach your intended audience?
  • ControlHow likely is it for you to change an experiment that’s running?
  • Input timeHow much time will it take to launch the experiment?
  • Output timeHow long will it take to get results from the experiment?
  • ScaleHow large an audience can you reach with the experiment?

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