Why Customer Feedback Is Crucial: Discover Causes of Churn - Deepstash

Why Customer Feedback Is Crucial: Discover Causes of Churn

If you connect with customers at the point of cancellation, using a short survey and open-ended questions, you can hone in on why they churned. 

If you run these surveys for every churning customer, you’ll start to see patterns emerge. You’ll begin uncovering insights for the following key questions. 

  • What are the main reasons for churn?
  • Do churn reasons correlate with any customer persona? If so, how?
  • What can be improved to reduce churn (product, support, messaging, etc)?

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karlabro

Maintenance engineer

The idea is part of this collection:

Ultimate Guide to Reducing Churn

Learn more about business with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

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