Ideas from books, articles & podcasts.
Feedback insights based on customer segmentation offer unique perspectives:
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If you connect with customers at the point of cancellation, using a short survey and open-ended questions, you can hone in on why they churned.
In any business, there are always shortcomings and areas for improvement. If SaaS leaders choose to ignore this and don’t listen to the voice of the customer they serve, they’re likely ignoring the problems that their customers are experiencing. These issues can continue to manifest and increase ...
The very process of asking people their opinions can induce them to form judgments that otherwise wouldn’t occur to them.
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