Avoiding unrealistic expectations

Offer clients a first and second phase to control unrealistic expectations and nonstop additions.

Clients come to you because they don’t have the knowledge needed to take the vision in their heads and turn it into a functional product. This is why many successful designers create a two-phase project.

The first phase will include essential features which make the product functional. The second phase will include features that are more elevated but which aren’t necessarily needed. In many cases, the first phase product is exactly what the client needs.