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How to beat procrastination
How to enhance your creative thinking
How to create a smooth transition in a new endeavor
Taste is developing a refined sense of judgment and finding the balance that produces a gratifying and integrated whole.
The small-scale justifications must contribute to a scheme larger than themselves. The design responsibility expands to balancing the many individual refined-like responses against the other side of the taste equation, the attempt to create a pleasing and integrated whole.
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205 reads
MORE IDEAS ON THIS
Persist too long in making choices without justifying them, and an entire creative effort might wander aimlessly. The results might be the sum of wishy-washy half decisions. Developing the judgment to avoid this pitfall centers on the refined-like response, evaluating in an active way and finding...
46
186 reads
The appearance of a product should tell you what it is and how to use it. Objects should explain themselves.
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254 reads
To make great work, one requires a combination of people and commitment. Creative selection and the seven essential elements were our most important product development ingredients, but it took committed people to breathe life into these concepts and transform them into a culture. The culture we ...
42
182 reads
In any complex effort, communicating a well-articulated vision for what you’re trying to do is the starting point for figuring out how to do it. And though coming up with such a vision is difficult, it’s unquestionably more difficult to complete the entire circuit, to come up with an idea, a plan...
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239 reads
When developing Safari, the Apple team quickly ran into speed and performance issues. Steve mandated that the browser be fast, so one member of the team (Don) directed that they implement a set of automated tests that would launch the browser and have it load a bunch of web pages in succession an...
42
190 reads
51
452 reads
CURATED FROM
Ken Kocienda is a software engineer who, among other things, worked on “Project Purple”: Apple’s codename for the original iPhone. Ken writes about the process behind software creation at Apple—which he dubs "creative selection"—and how he thinks that process was a significant driver in how Apple came up with its world-class products.
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