Killing The Creative Effort
Persist too long in making choices without justifying them, and an entire creative effort might wander aimlessly. The results might be the sum of wishy-washy half decisions. Developing the judgment to avoid this pitfall centers on the refined-like response, evaluating in an active way and finding the self-confidence to form opinions with your heart and head.
It’s not always easy to come to grips with objects or ideas and think about them until it’s possible to express why you like them or not, yet taking part in a healthy and productive creative process requires such reflective engagement.
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Ken Kocienda is a software engineer who, among other things, worked on “Project Purple”: Apple’s codename for the original iPhone. Ken writes about the process behind software creation at Apple—which he dubs "creative selection"—and how he thinks that process was a significant driver in how Apple came up with its world-class products.
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