Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.
Early examples of human-centric design:
Both developed a deep understanding of their users' lives and unmet needs.
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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