The history of design thinking
Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.
Early examples of human-centric design:
- In the early 1900s, Charles and Ray Eames practised "learning by doing", exploring a range of needs and limitations before designing their famous Eames chairs.
- In the 1960s, dressmaker Jean Muir considered how her clothes felt to wear and how they looked to others.
Both developed a deep understanding of their users' lives and unmet needs.
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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