Design Thinking 101 - Deepstash
Design Thinking 101

Design Thinking 101

6 ideas


2.45K reads


Design Frameworks

Learn more about business with this collection

How to beat procrastination

How to enhance your creative thinking

How to create a smooth transition in a new endeavor

Design Frameworks

Discover 55 similar ideas in

It takes just

8 mins to read

The history of design thinking

Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.

Early examples of human-centric design:

  • In the early 1900s, Charles and Ray Eames practised "learning by doing", exploring a range of needs and limitations before designing their famous Eames chairs.
  • In the 1960s, dressmaker Jean Muir considered how her clothes felt to wear and how they looked to others.

Both developed a deep understanding of their users' lives and unmet needs.


519 reads

Design thinking definition

The term "design thinking" was coined in the 1990s by David Kelley and Tim Brown of IDEO, with Roger Martin.

Design thinking is an ideology supported by a process.

  • The Design thinking ideology states that a hands-on, user-centric approach to problem-solving will lead to innovation, differentiation, and competitive advantage.
  • The design thinking process defines the hands-on, user-centric approach in six distinct phases.


486 reads

The design-thinking framework

The design-thinking framework

The overall flow of the framework

  1. Understand
  2. Explore
  3. Materialize

Within the larger framework are 6 phases:

  1. Empathise: Research what your users do, say, think, and feel.
  2. Define: Combine your research to identify where your users' problems exist, then highlight opportunities for innovation.
  3. Ideate: Brainstorm a large range of crazy ideas that address unmet user needs.
  4. Prototype. Build actual, tactile representations of a subset of your ideas to help find what works and what does not.
  5. Test: Return to your users for feedback.
  6. Implement: Your solution should touch the lives of your end-users.


388 reads

The advantage of the framework

  • The user-centred process starts with user data, creates design artefacts that address real user needs, then test those ideas with real users.
  • It leverages collective expertise and establishes a shared language and buy-in from your team.
  • It encourages innovation by exploring multiple avenues for the same problem.


362 reads

Flexible framework

Flexible framework

The design-thinking framework should not be seen as a step-by-step recipe for success. Instead, it should be used as scaffolding to support you. Take the framework and tweak it as needed.

  • Each phase should be iterative and cyclical, not linear. Only when the wireframes are prototyped can you get a real representation of your design. Then you can assess if your solution really works.
  • Repeat phases: It can be necessary to do an exercise within a phase several times to get to the desired outcome.


320 reads

Scalability - think bigger

The nature of design thinking makes it scalable. The guide created can be used regardless of expertise, and mitigate the range of design talent while increasing the probability of success.

Design thinking applies to product design as well as societal, environmental, and economical issues.


384 reads



Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates