Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.
Early examples of human-centric design:
Both developed a deep understanding of their users' lives and unmet needs.
The term "design thinking" was coined in the 1990s by David Kelley and Tim Brown of IDEO, with Roger Martin.
Design thinking is an ideology supported by a process.
The overall flow of the framework
Within the larger framework are 6 phases:
The design-thinking framework should not be seen as a step-by-step recipe for success. Instead, it should be used as scaffolding to support you. Take the framework and tweak it as needed.
The nature of design thinking makes it scalable. The guide created can be used regardless of expertise, and mitigate the range of design talent while increasing the probability of success.
Design thinking applies to product design as well as societal, environmental, and economical issues.
Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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