The design-thinking framework
The overall flow of the framework
- Understand
- Explore
- Materialize
Within the larger framework are 6 phases:
- Empathise: Research what your users do, say, think, and feel.
- Define: Combine your research to identify where your users' problems exist, then highlight opportunities for innovation.
- Ideate: Brainstorm a large range of crazy ideas that address unmet user needs.
- Prototype. Build actual, tactile representations of a subset of your ideas to help find what works and what does not.
- Test: Return to your users for feedback.
- Implement: Your solution should touch the lives of your end-users.
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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The Most Common UX Deliverables
The UX design process typically follows an approach similar to a design thinking, which consists of five basic phases:
- Empathize with the users (learning about the audience)
- Define the problem (identifying users’ needs)
- Ideate (generating ideas for design)
- Proto...
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