The nature of design thinking makes it scalable. The guide created can be used regardless of expertise, and mitigate the range of design talent while increasing the probability of success.
Design thinking applies to product design as well as societal, environmental, and economical issues.
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Historically, design has only been used to touch up a product’s aesthetics. It resulted in solutions that failed to meet customers’ needs. Design-thinking remedies this by approaching products from a human-centric viewpoint.
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