The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the framework:
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The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.
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At this point, go back and look at the Positioning Statement you wrote during the customer validation phase. How did it survive the validation process?
If the customers didn’t love it, do you understand the reasons why? Also, meet with the key in...
You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell the...
This pre-launch phase of the customer discovery process involves answering three critical questions:
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