Getting Started - Deepstash
Getting Started

Getting Started

The old product roll-out process is totally wrong for startups. That process is appropriate when customers are known and the market is well-defined. This is often not the case for startups. Customer development, then, is very important for startups, and there are a number of phases in the framework:

  • Customer discovery: develop hypotheses and test them with customers.
  • Customer validation: test sales, see if people will buy, and see if you can scale up.
  • Customer creation: marketing.
  • Company building: transition to a sustainable enterprise.

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jessicadelgado

Medical sales representative

The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.

The idea is part of this collection:

The Startup Masterclass

Learn more about entrepreneurship with this collection

How to start a successful business

How to build a strong team

How to market your business

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