You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell their friends.
The Customer Discovery process has five steps:
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The organization can be confusing. While this manual takes the reader sequentially through the necessary tasks of starting up the startup.
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Similar ideas to Testing Customer Problems
Customer Discovery questions are open-ended & nonspecific. You are letting the customer lead the conversation & tell you about their struggle. Example questions:
Different kinds of hypotheses reflect different stages of your Customer Discovery journey:
• Understand customer needs deeply. Prioritizing customer experience begins with a deep understanding of their needs and preferences. Steve Jobs emphasizes starting with the customer to ensure a successful product. How can you better understand your customers’ needs tod...
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