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Portfolio Management

Portfolio Management

A designer’s portfolio is arguably their most important tool—it will be used when job searching when pitching to clients and showing off their amazing work to their friends and colleagues.

There are certain elements of portfolio management that can be learned. For example, things like how to correctly lay it out, what information to include and social media skills, such as properly maintaining and using Instagram and Behance profiles. These, of course, are super important for a designer to know so that they can have the most successful portfolio possible.




Graphic design can actually be seen as one big piece of problem-solving: You’re given a brief by a client, which you can think of as a problem, which you then have to solve using the skills you’ve developed through your graphic design training.

Typography means any skills related to typography that a graphic design might use—from picking the right font for a project to really getting in to the nitty-gritty of typesetting with alignment, kerning, and leading.

Digital design is most commonly split into two fields: UI and UX.

First released over 20 years ago, Adobe InDesign is a graphic designer’s best friend and most valuable piece of software.

Designers should know the two types of printing, offset and digital, and how to prepare for them. They should know all the terminology associated with printing—bleed, slug, crop, fold marks—and print production—ink limits, dot gain and transparency.

Photoshop is the world’s most popular photo editing app.

They are key in creating any successful design. Let us quickly break down what each one means or how it affects a design:

A brand, put simply, is a set of ideas a company or products stands for in people’s minds.

First of all, graphic design can be defined as “effective visual communication of an idea or concept” so communication is at the very heart of what a graphic designer does. You’re going to need top communication skills to actually get pen to paper and start designing. 

Adobe Illustrator is a vector graphics editor first released in 1987. Vector graphics are not made up of pixels, but instead are made up of paths and can therefore be scaled much more than raster graphics. While Photoshop deals with the latter, Illustrator deals with vectors.

Ideation: In graphic design terms, it can be defined as the creative process of generating, developing and communicating new ideas.It can often be broken down into four steps: Research->Idea Generation->Evaluation->Apply.

Why do designers need creativity? This might be quite obvious.

Designers need to develop a strategy for how they tackle a brief.

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