Database Marketing(DM): The Problem
While social media platforms are an amazing way to get in front of people, they have two major drawbacks.
First, you may have tens of thousands of followers on your platform of choice. However, thanks to algorithms that few (if any) humans understand, you only reach a small percentage of those followers with any given post.
Second, what happens if that platform ever goes away? Don’t think for a minute that you’ll receive a neat list of contacts. If a platform ever shuts down, your audience will evaporate in seconds.
Surveyor planning and development
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