Your Solution Is Novel And Unheard Of

If you’ve developed a novel solution, your potential customers won’t really be looking out for it. This will render inbound sales efforts largely ineffective, or at the very least extremely expensive. In this scenario, you will need to raise awareness about your new product. One of the most effective ways of doing this is by individually reaching out to the people who you’ve identified as most likely to be interested. This task is ideally suited to an outbound sales team.