Your Potential Customers Can Be Cold Called

Some audiences are more receptive than others to cold calling and emailing. If your pool of potential clients is not averse to getting sales calls and emails, use an outbound team. Doing so also means you can conveniently guide prospects through the purchasing process, instead of making them work their way through the journey on their own accord. On the whole, this will generally be for more established companies rather than small business and start-ups.