-JEFF BEZOZ

We are constantly invited to do something, think something, experience something or buy something.

For every social event or task we say yes to, we run the risk of overfilling our lives. It may leave us feeling overstretched, overtired and overwhelmed.

JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.

• Markets aren’t defined around products, but groups of people trying t...

Personality plays a dominant role in our growth, from our taste in music to our choices of relationships and our personality basically influences every decision we make in our day to day lives.

Even in political preferences, it's been studied that those who establish themselves as conserva...