What Is Jobs To Be Done Theory
JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.
- Markets aren’t defined around products, but groups of people trying to get a job done.
- Customers aren’t buyers, they are job executors.
- Competitors aren’t just companies that make products like yours, they are any solution used to get the job done.
- Customer segments aren’t based on demographics or psychographics, they are based on how customers struggle differently to get a job done.
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Experience designer and design teacher interested in well-being, accessibility and great design practices. Specialising in service design, product design and user research.
Jobs to be done is an important form of business problem solving and user centred design
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How To Write A Jobs To Be Done Statement
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
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