Burberry, 'From London With Love', 2014
A couple falls in love and gets swept up by the mood of Christmas. The campaign by luxury British fashion house Burberry combined Christmas with star power. The film that depicts a lifestyle also shows what Burberry sells.
Why it worked:
- The campaign didn't sell to viewers but drew them in with a compelling story, a quality film set, an exclusive soundtrack, and choreography.
- Burberry took their brand to an audience beyond luxury fashion by leveraging Romeo Beckham, son of British fashion icons.
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"A good plan violently executed now is better than a perfect plan executed next week." - Patton
Every year new Christmas ads are released to inspire us, make us laugh and make us cry.
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