This Cola Cola campaign brought the magic of a white Christmas to people in Singapore who would never experience it since they have tropical heat for their Christmas period.

Why it worked:

• The campaign allowed people from across the world to share how they experienced Christmas. This brought Coke's tagline 'share happiness' to life. 
• It is an excellent example of Coke using its brand power without selling any product. 

A boy befriends the loveable monster under his bed. Moz the Monster has fun with him every night and keeps him from being afraid.  John Lewis created this campaign with the tagline, 'For gifts that brighten their world'.

Why it worked:

• The campaign resonated widely. Nearly everyone in the Western world is aware of the 'monsters under your bed'.
• The film was humorous and heartwarming. 

John Lewis created a film about a girl who wish for a trampoline for Christmas. Her dog ends up enjoying the gift after witnessing nocturnal animals playing on it the night before.

Why it worked:

It was simple, funny, and executed perfectly.

This animated campaign put a different take on Christmas. It combined three tools in marketing - a compelling story, a great track, and a dog.

Why it worked:

• Apple nailed the intrigue and emotional aspect of a great story.
• Within a month of its release, it was viewed over 9 million times.

This short film tells the story of Santa crashing in the Australian outback. The community rebuilt his sleigh and got him ready to deliver presents for Christmas.

Why it worked:

• The ad is lighthearted and easy to grasp but is still meaningful and resonates with people.
• The short Aldi film had a massive response from the industry and trade press and has been compared to John Lewis for the quality of its Christmas commercials.