Some of the best Christmas campaigns past and present - Deepstash
Some of the best Christmas campaigns past and present

Some of the best Christmas campaigns past and present

Curated from: hardiegrant.com

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Burberry, 'From London With Love', 2014

Burberry, 'From London With Love', 2014

A couple falls in love and gets swept up by the mood of Christmas. The campaign by luxury British fashion house Burberry combined Christmas with star power. The film that depicts a lifestyle also shows what Burberry sells.

Why it worked:

  • The campaign didn't sell to viewers but drew them in with a compelling story, a quality film set, an exclusive soundtrack, and choreography.
  • Burberry took their brand to an audience beyond luxury fashion by leveraging Romeo Beckham, son of British fashion icons.

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168 reads

WestJet, ‘Christmas Miracle’, 2013

WestJet, ‘Christmas Miracle’, 2013

Canadian airline WestJet asked customers what they wanted for Christmas before they boarded the flight. Workers then had their gifts wrapped and placed on the baggage carousel when they arrived at their destination. The real-life film has been viewed over 48 million times.

Why it worked:

  • WestJet combined technology with manpower.
  • The generosity and spontaneity of the campaign mean no other brand has been able to top it.

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81 reads

Coca Cola, ‘White Christmas’, 2014

Coca Cola, ‘White Christmas’, 2014

This Cola Cola campaign brought the magic of a white Christmas to people in Singapore who would never experience it since they have tropical heat for their Christmas period.

Why it worked:

  • The campaign allowed people from across the world to share how they experienced Christmas. This brought Coke's tagline 'share happiness' to life. 
  • It is an excellent example of Coke using its brand power without selling any product. 

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21 reads

John Lewis, ‘Moz the Monster’, 2017

John Lewis, ‘Moz the Monster’, 2017

A boy befriends the loveable monster under his bed. Moz the Monster has fun with him every night and keeps him from being afraid.  John Lewis created this campaign with the tagline, 'For gifts that brighten their world'.

Why it worked:

  • The campaign resonated widely. Nearly everyone in the Western world is aware of the 'monsters under your bed'.
  • The film was humorous and heartwarming. 

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18 reads

John Lewis, ‘Buster the Boxer’, 2016

John Lewis, ‘Buster the Boxer’, 2016

John Lewis created a film about a girl who wish for a trampoline for Christmas. Her dog ends up enjoying the gift after witnessing nocturnal animals playing on it the night before.

Why it worked:

It was simple, funny, and executed perfectly.

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22 reads

Apple, ‘Share your Gifts’, 2018

Apple, ‘Share your Gifts’, 2018

This animated campaign put a different take on Christmas. It combined three tools in marketing - a compelling story, a great track, and a dog.

Why it worked:

  • Apple nailed the intrigue and emotional aspect of a great story.
  • Within a month of its release, it was viewed over 9 million times.

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22 reads

Aldi, ‘Santa Crashes Christmas’, 2018

Aldi, ‘Santa Crashes Christmas’, 2018

This short film tells the story of Santa crashing in the Australian outback. The community rebuilt his sleigh and got him ready to deliver presents for Christmas.

Why it worked:

  • The ad is lighthearted and easy to grasp but is still meaningful and resonates with people.
  • The short Aldi film had a massive response from the industry and trade press and has been compared to John Lewis for the quality of its Christmas commercials.

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16 reads

IDEAS CURATED BY

ryderu

"A good plan violently executed now is better than a perfect plan executed next week." - Patton

CURATOR'S NOTE

Every year new Christmas ads are released to inspire us, make us laugh and make us cry.

Ryder U.'s ideas are part of this journey:

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