WestJet, ‘Christmas Miracle’, 2013 - Deepstash
WestJet, ‘Christmas Miracle’, 2013

WestJet, ‘Christmas Miracle’, 2013

Canadian airline WestJet asked customers what they wanted for Christmas before they boarded the flight. Workers then had their gifts wrapped and placed on the baggage carousel when they arrived at their destination. The real-life film has been viewed over 48 million times.

Why it worked:

  • WestJet combined technology with manpower.
  • The generosity and spontaneity of the campaign mean no other brand has been able to top it.

4

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CURATED FROM

IDEAS CURATED BY

ryderu

"A good plan violently executed now is better than a perfect plan executed next week." - Patton

Every year new Christmas ads are released to inspire us, make us laugh and make us cry.

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