Coca Cola, ‘White Christmas’, 2014 - Deepstash
Coca Cola, ‘White Christmas’, 2014

Coca Cola, ‘White Christmas’, 2014

This Cola Cola campaign brought the magic of a white Christmas to people in Singapore who would never experience it since they have tropical heat for their Christmas period.

Why it worked:

  • The campaign allowed people from across the world to share how they experienced Christmas. This brought Coke's tagline 'share happiness' to life. 
  • It is an excellent example of Coke using its brand power without selling any product. 

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ryderu

"A good plan violently executed now is better than a perfect plan executed next week." - Patton

Every year new Christmas ads are released to inspire us, make us laugh and make us cry.

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