A boy befriends the loveable monster under his bed. Moz the Monster has fun with him every night and keeps him from being afraid. John Lewis created this campaign with the tagline, 'For gifts that brighten their world'.
Why it worked:
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"A good plan violently executed now is better than a perfect plan executed next week." - Patton
Every year new Christmas ads are released to inspire us, make us laugh and make us cry.
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