This short film tells the story of Santa crashing in the Australian outback. The community rebuilt his sleigh and got him ready to deliver presents for Christmas.

Why it worked:

• The ad is lighthearted and easy to grasp but is still meaningful and res...

A boy befriends the loveable monster under his bed. Moz the Monster has fun with him every night and keeps him from being afraid.  John Lewis created this campaign with the tagline, 'For gifts that brighten their world'.

Why it worked:

• The campaign r...

Canadian airline WestJet asked customers what they wanted for Christmas before they boarded the flight. Workers then had their gifts wrapped and placed on the baggage carousel when they arrived at their destination. The real-life film has been viewed over 48 million times.

Why i...

This animated campaign put a different take on Christmas. It combined three tools in marketing - a compelling story, a great track, and a dog.

Why it worked:

• Apple nailed the intrigue and emotional aspect of a great story.
• Within a m...

A couple falls in love and gets swept up by the mood of Christmas. The campaign by luxury British fashion house Burberry combined Christmas with star power. The film that depicts a lifestyle also shows what Burberry sells.

Why it worked:

• The campaign...