This Cola Cola campaign brought the magic of a white Christmas to people in Singapore who would never experience it since they have tropical heat for their Christmas period. Why it worked:<ul><li>The campaign allowed people from across the world to share how they experienced Christmas. This brought Coke's tagline 'share happiness' to life. </li><li>It is an excellent example of Coke using its brand power without selling any product. </li></ul>

Coca Cola, ‘White Christmas’, 2014 

A couple falls in love and gets swept up by the mood of Christmas. The campaign by luxury British fashion house Burberry combined Christmas with star power. The film that depicts a lifestyle also shows what Burberry sells. Why it worked:<ul><li>The campaign didn't sell to viewers but drew them in with a compelling story, a quality film set, an exclusive soundtrack, and choreography.</li><li>Burberry took their brand to an audience beyond luxury fashion by leveraging Romeo Beckham, son of British fashion icons.</li></ul>

Burberry, 'From London With Love', 2014

John Lewis created a film about a girl who wish for a trampoline for Christmas. Her dog ends up enjoying the gift after witnessing nocturnal animals playing on it the night before. Why it worked:It was simple, funny, and executed perfectly.

John Lewis, ‘Buster the Boxer’, 2016

Canadian airline WestJet asked customers what they wanted for Christmas before they boarded the flight. Workers then had their gifts wrapped and placed on the baggage carousel when they arrived at their destination. The real-life film has been viewed over 48 million times. Why it worked:<ul><li>WestJet combined technology with manpower.</li><li>The generosity and spontaneity of the campaign mean no other brand has been able to top it.</li></ul>

WestJet, ‘Christmas Miracle’, 2013

A boy befriends the loveable monster under his bed. Moz the Monster has fun with him every night and keeps him from being afraid.  John Lewis created this campaign with the tagline, 'For gifts that brighten their world'. Why it worked:<ul><li>The campaign resonated widely. Nearly everyone in the Western world is aware of the 'monsters under your bed'.</li><li>The film was humorous and heartwarming. </li></ul>

John Lewis, ‘Moz the Monster’, 2017 

This animated campaign put a different take on Christmas. It combined three tools in marketing - a compelling story, a great track, and a dog. Why it worked:<ul><li>Apple nailed the intrigue and emotional aspect of a great story.</li><li>Within a month of its release, it was viewed over 9 million times.</li></ul>

Apple, ‘Share your Gifts’, 2018

This short film tells the story of Santa crashing in the Australian outback. The community rebuilt his sleigh and got him ready to deliver presents for Christmas. Why it worked:<ul><li>The ad is lighthearted and easy to grasp but is still meaningful and resonates with people.</li><li>The short Aldi film had a massive response from the industry and trade press and has been compared to John Lewis for the quality of its Christmas commercials.</li></ul>

Aldi, ‘Santa Crashes Christmas’, 2018 

Every year new Christmas ads are released to inspire us, make us laugh and make us cry.

From the poignant to the laugh out loud funny, here are some of the world's best Christmas ad campaigns.