Focusing on the customer leads to profitability - Deepstash

Focusing on the customer leads to profitability

Some businesses are only focusing on getting more customers, but once the customers are there, companies don't spend anything to keep them.

Customers can leave for multiple reasons:

  • We've over-promised but can't deliver on our promises.
  • The rest of the organisation is not delivering the kind of experience the customer wants.

Because you end up acquiring three customers to keep one, that one customer becomes much more expensive.

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erbrigh

Surveyor for building control

Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.

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