Becoming a customer of your own business means going through the process you're asking customers to go through.
When you go through the customer experience, you may find processes that are confusing, difficult or may break. You'll never find this unless you do it yourself.
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Many companies experience the leaky bucket phenomenon. They spend all their energy acquiring new customers but neglect them as soon as the deal is done. Investing in your customer experience can be your best marketing and sales strategy.
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