Solve a problem
Instead of trying to brainstorm startup ideas, look at your own life for a problem that needs solving.
Chesky says he learned the best ideas often comes from finding a solution for a personal problem.
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How to Use the Reverse Brainstorming Tool
- Identify the problem and write it down.
- Reverse the problem. Ask how you can cause the problem (instead of how you can solve the problem)
- Brainstorm the reverse problem to produce reverse solution ideas. Accept all ideas at this stage.
- Now reverse your brainstorme...
Shake The Problem
Once we find the true form of a problem, we are halfway towards a solution.
- Creatively reshaping and restructuring a problem makes us look at it from different angles, and provides us valuable knowledge about the problem and the possible solution.
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The typical story of courage, of hero versus villain.
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