How to Use the Reverse Brainstorming Tool - Deepstash

deepstash

Beta

deepstash

Beta

Reverse Brainstorming: A Different Approach to Brainstorming

How to Use the Reverse Brainstorming Tool

  • Identify the problem and write it down.
  • Reverse the problem. Ask how you can cause the problem (instead of how you can solve the problem)
  • Brainstorm the reverse problem to produce reverse solution ideas. Accept all ideas at this stage.
  • Now reverse your brainstormed ideas into solution ideas for the original problem or challenge.
  • Evaluate these solution ideas. Can you see a potential solution?

131 SAVES


SIMILAR ARTICLES & IDEAS:

Brainstorming

It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...

Brainstorming for problem solving
  • It brings team members' diverse experience into play. It increases the richness of ideas explored, which means that you can often find better solutions.
  • It can help you get buy-in from team members for the solution chosen – after all, they're likely to be more committed to an approach if they were involved in developing it. 
  • It helps team members bond, as they solve problems in a positive, rewarding environment.
Why individual brainstorming might bring better results
  • groups aren't always strict in following the rules of brainstorming, and bad behaviors creep in
  • people pay so much attention to other people that they don't generate ideas of their own – or they forget these ideas while they wait for their turn to speak. 

On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.

A brief overview of brainstorming

The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).

Frustrated by hi...

Principles of brainstorming
  • Generate as many ideas as possible. For the purposes of this exercise, quantity is more important than quality.
  • Don’t judge any ideas until the session is over. People will hold back if they think they may be judged negatively.
  • Encourage people to think outside of the box. Although wild ideas may not be feasible, they steer the conversation in new directions.
  • Combine ideas. Encouraging people to build off one another makes it easier for them to contribute and boosts team morale.
Work alone—together

Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.

A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.

Steps to Successful Brainstorming
  1. Lay out the problem you want to solve.
  2. Identify the objectives of a possible solution.
  3. Try to generate solutions individually.
  4. Once you have gotten...
Before heading into a group brainstorming session...

... organizations should insist that staffers first try to come up with their own solutions. 

One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what  an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.

Only after participants have done their homework ...

... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.