Reverse Brainstorming: A Different Approach to Brainstorming
SIMILAR ARTICLES & IDEAS:
It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can ...
On your own, you don't have to worry about other people's egos or opinions, and you can be freer and more creative.
The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).
Frustrated by hi...
Give people time to think by themselves prior to the brainstorm, so everyone has a chance to take his or her thought process in a unique direction.
A potential consequence of brainstorming is convergent thinking: the tendency for individuals’ ideas to become increasingly similar over the course of a brainstorming session.
... organizations should insist that staffers first try to come up with their own solutions.
One problem with group brainstorming is that when we hear someone else’s solution to a problem, we tend to see it as what an “anchor - we get stuck on that objective and potential solution to the exclusion of other goals.
... meaning clarifying the problem, identifying objectives, and individually trying to come up with solutions, a brainstorming session can be extremely productive.