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- Identify the problem and write it down.
- Reverse the problem. Ask how you can cause the problem (instead of how you can solve the problem)
- Brainstorm the reverse problem to produce reverse solution ideas. Accept all ideas at this stage.
- Now reverse your brainstormed ideas into solution ideas for the original problem or challenge.
- Evaluate these solution ideas. Can you see a potential solution?

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Reverse brainstorming is used when it is difficult to identify solutions to the problem directly. It involves combining brainstorming and reversal techniques.

*Start with one of two reverse questions.*

*Instead of asking "How do I solve or prevent this problem?" ask...*

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**It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. **

This helps to get people unstuck by "jolting" them out of their no...

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**Great leaders only solve problems within their control**. Ones connected to their biggest why. They ask:

- Is this our problem?
- Why should we solve this problem?
- What happens if we don’t?
- How would the solution contribute to accomplishing our m...

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