Prioritise your core customers - Deepstash
Business Writing

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Business Writing

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Prioritise your core customers

Chesky says that it's better to have a hundred people that love your company than a million that sort of like it. A hundred people that like you will tell ten people. It is also easier to focus on the needs of a smaller core of customers.

27

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Find role models

Chesky considers about 20 to 30 entrepreneurs as his mentors. Every time you don't know how to do something, there's someone else who does.

27

117 reads

Solve a problem

Instead of trying to brainstorm startup ideas, look at your own life for a problem that needs solving.

Chesky says he learned the best ideas often comes from finding a solution for a personal problem.

29

223 reads

Get informed

Know your industry's laws and regulations.

Airbnb has run into problems with local and national hospitality laws. Part of that comes from starting a tech company that must work with laws that don't consider the sharing economy - people as businesses. They didn't know whethe...

26

94 reads

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Unlearning with customers

  • Companies have two customers: the people you sell to and your employees.
  • Direct, raw, unfiltered feedback from customers is much better than reports from within the company.
  • When customers reach out, and they know they're heard and that their feedback will improve the product...

Leverage your customers

Your customers are the market, so having a customer-centric strategy is an obvious choice. The best way to have your customers involved in product development is by having them come up with the products. It means a much briefer market validation period because the solutions origi...

Customers / Prospects / Pricing

Show the growth of your customer base. 

How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...

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