Ideas from books, articles & podcasts.
Chesky says that it's better to have a hundred people that love your company than a million that sort of like it. A hundred people that like you will tell ten people. It is also easier to focus on the needs of a smaller core of customers.
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Chesky considers about 20 to 30 entrepreneurs as his mentors. Every time you don't know how to do something, there's someone else who does.
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When Lori Greiner gives a pitch to customers, she can almost guarantee that the product will sell out in a few minutes. Before you make your next pitch, look at her tips on what makes a pitch work.
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Seth Godin explores how to find your market.
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