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Anyone Can Build A Content Business

Before 1990, large media companies had the most power because they controlled the information channels and the audience. Now the power has almost completely shifted to the consumer. Anyone, anywhere, can be a publisher and build an audience.”

The window of opportunity is wide open because of several key developments:

  • Internet and mobile technologies have allowed anyone to publish and receive content.
  • As online publishing becomes mainstream, more content providers are willing and able to create content. 
  • Social media and Google help in the sharing and searching of useful content.

91

558 reads

MORE IDEAS ON THIS

Cast Your Net Wide

The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you. 

While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.

Repurposin...

93

246 reads

DAVID BRINKLEY

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

DAVID BRINKLEY

100

972 reads

The Three And Three Formula

In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.

There are two parts to the model:

Personal:

  • A blog
  • A book
  • Speaking

Business:

  • ...

97

309 reads

Get The Email Address

An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.

But when someone gives you their e...

96

225 reads

Mining Content Ideas

Focusing on pain points just gets you to the front door. To get to the hearts of your customers’ needs, you have to focus on what they want to be and help them get where they really want to go

What is the best way to brainstorm for content ideas? While Google alerts, trends, and keyword sug...

94

252 reads

Three Lessons To Help You Become A Great Content Marketer

  • Start by picking one platform, focusing on it and showing up regularly.
  • Build an email list to stay in touch with your most loyal followers.
  • Diversify across channels over time – but not too early.

If you’ve ever dreamed of starting a business, this is it. It’s fr...

96

560 reads

The Content Inc Model

The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.

  • The Sweet Spot: A blend of your core knowledge and passion.
  • Content Tilt: Defining what makes you d...

104

321 reads

Being Patient

It takes time to build a loyal audience. It takes time to find the right revenue model for your Content Inc. business.

As with all ventures, there are roadblocks on the path to success.

These six principles of good content are for anyone planning to embark on the Content Inc. journey:...

98

244 reads

CURATED FROM

CURATED BY

erbrigh

Surveyor for building control

This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.

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