Learn more about marketingandsales with this collection
How to manage risk
How to analyze investment opportunities
The importance of long-term planning
A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
100
984 reads
Before 1990, large media companies had the most power because they controlled the information channels and the audience. Now the power has almost completely shifted to the consumer. Anyone, anywhere, can be a publisher and build an audience.”
The window of opportunity is wide open because of several key developments:
91
565 reads
If you’ve ever dreamed of starting a business, this is it. It’s free, in your control and 100% matches who you are, so what are you waiting for? Let’s go!
96
564 reads
The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.
104
322 reads
The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you.
While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.
Repurposing content requires advanced planning and has the advantages of cutting production time and serving a wider range of audiences.
93
247 reads
An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.
But when someone gives you their email address and invites you into their inbox, they volunteer to become a part of your content machine, your project, your life. You get to control 100% of the content you send to them, you can contact them at any time and you can start week-long 1-on-1 conversations.
96
226 reads
In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.
There are two parts to the model:
Personal:
Business:
97
311 reads
Focusing on pain points just gets you to the front door. To get to the hearts of your customers’ needs, you have to focus on what they want to be and help them get where they really want to go
What is the best way to brainstorm for content ideas? While Google alerts, trends, and keyword suggest tools are all useful for mining topics in demand, the ultimate content strategy is listening.
94
253 reads
It takes time to build a loyal audience. It takes time to find the right revenue model for your Content Inc. business.
As with all ventures, there are roadblocks on the path to success.
These six principles of good content are for anyone planning to embark on the Content Inc. journey:
Beyond content, there are considerations of appropriate calls to action, distribution channels, teams, processes, and quality control.
98
246 reads
This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
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