Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses - Deepstash

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This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

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1.96K reads

DAVID BRINKLEY

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

Before 1990, large media companies had the most power because they controlled the information channels and the audience. Now the power has almost completely shifted to the consumer. Anyone, anywhere, can be a publisher and build an audience.”

The window of opportunity is wide open because o...

  • Start by picking one platform, focusing on it and showing up regularly.
  • Build an email list to stay in touch with your most loyal followers.
  • Diversify across channels over time – but not too early.

If you’ve ever dreamed of starting a business, this is it. It’s fr...

The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.

  • The Sweet Spot: A blend of your core knowledge and passion.
  • Content Tilt: Defining what makes you d...

The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you. 

While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.

Repurposin...

An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.

But when someone gives you their e...

In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.

There are two parts to the model:

Personal:

  • A blog
  • A book
  • Speaking

Business:

  • ...

Focusing on pain points just gets you to the front door. To get to the hearts of your customers’ needs, you have to focus on what they want to be and help them get where they really want to go

What is the best way to brainstorm for content ideas? While Google alerts, trends, and keyword sug...

It takes time to build a loyal audience. It takes time to find the right revenue model for your Content Inc. business.

As with all ventures, there are roadblocks on the path to success.

These six principles of good content are for anyone planning to embark on the Content Inc. journey:...

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You can write articles and create content for years without any success. But this doesn’t mean you are not good at it. You need to learn to share your work.

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