Cast Your Net Wide
The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you.
While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.
Repurposing content requires advanced planning and has the advantages of cutting production time and serving a wider range of audiences.
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This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
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