Learn more about marketingandsales with this collection
How to manage risk
How to analyze investment opportunities
The importance of long-term planning
In order to diversify and grow a business, successful Content Inc. entrepreneurs use the ‘three and three model’ as an effective framework.
There are two parts to the model:
Personal:
Business:
97
311 reads
MORE IDEAS ON THIS
Before 1990, large media companies had the most power because they controlled the information channels and the audience. Now the power has almost completely shifted to the consumer. Anyone, anywhere, can be a publisher and build an audience.”
The window of opportunity is wide open because o...
91
565 reads
The more you can get the people in your audience to engage in your content in different ways, the more likely they will be to buy from you.
While focusing on a specific niche, a business can repurpose a piece of useful content in many ways to reach out to a wider audience.
Repurposin...
93
247 reads
A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
100
984 reads
An email subscriber is entirely different from a Facebook fan, a Twitter follower, or a LinkedIn connection. By following you on social media, people only signal you that they tolerate you in their feeds, nothing more. You’re part of their content machine.
But when someone gives you their e...
96
226 reads
Focusing on pain points just gets you to the front door. To get to the hearts of your customers’ needs, you have to focus on what they want to be and help them get where they really want to go
What is the best way to brainstorm for content ideas? While Google alerts, trends, and keyword sug...
94
253 reads
If you’ve ever dreamed of starting a business, this is it. It’s fr...
96
564 reads
The Content Inc Model is a six-step process marketers can follow to efficiently and effectively develop a winning content marketing program.
104
322 reads
It takes time to build a loyal audience. It takes time to find the right revenue model for your Content Inc. business.
As with all ventures, there are roadblocks on the path to success.
These six principles of good content are for anyone planning to embark on the Content Inc. journey:...
98
246 reads
CURATED FROM
IDEAS CURATED BY
This book is a delightful blend of inspiration and advice that businesses can follow to create an actionable content business model. It describes a six-step model you can use to do your marketing long before you need it, without even having a product, or spending a lot of money, so your entrepreneurial venture will be a guaranteed success.
“
Related collections
Other curated ideas on this topic:
There are three main elements that lead to a certain outcome when it comes to individual productivity: energy, information and creativity.
The first two go together very well, as we need energy in order to be physically able to work, while information is what guides u...
The next step is to try and integrate them into a “new, superior answer”.
There are three guiding questions that you can use to come up with a new, integrated solution:
The model was stolen from Ben & Jerry's - the ice cream company. It says that there are three pillars to a company: Sustainable Business, Software Excellence, and Social Justice[1] . Each pillar has...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates