The Franchise Prototype - Deepstash

The Franchise Prototype

The Franchise Prototype

The Franchise Prototype is the place where all assumptions are put to the test to see how well they work before becoming operational in the business.

It is the answer to the perpetual questions, “How do I give my customer what he wants while maintaining control of the business that’s giving it to him?”

A Business Format Franchise is a proprietary way of doing business that successfully and preferentially differentiates every extraordinary business from every one of its competitors. In this light, every great business in the world is a franchise.

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