Does the problem that you’re fixing exist somewhere else and would it make sense for you to fix it there?
The designer Giorgio Armani founded his clothing business in 1975 and soon found widespread success. What motivated him was the desire to fix the chaos and clutter of the world – and he did this by giving his audience an experience of simple elegance delivered via clothes. But with time, Armani realised that similar problems – of clutter, chaos, mess, disorder – could be identified in other areas of life. He’d fixed it in one area, could he now move on to addressing it in others?
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