Growth At All Costs

For some time, private investors and Wall Street have been betting on unprofitable startups who spend heavily on growth to scale, that is Growth at all costs.

A strategy gaining in popularity to achieve responsible scale is product-led growth (PLG)—think Slack, Calendly, Expensify, and Dropbox—companies that have shifted power from the buyer to the end-user. If you want to rise to meet the demands of today’s market while growing sustainably, PLG is the secret.