The Key To Long-Term Profitability

Minimizing the amount of time between developing a product and providing it to customers while maximizing the number of customers that come in contact with the product allows for fast and sustainable growth. When products solve a real problem for end-users, freemiums can lead to SaaS growth with an average of 7% free to paid conversion rate.

Zoom, a leader in video conferencing, is a household name today. But it started small, launching in a crowded space with bigger names like Cisco Webex and GoToMeeting. It did this by centring on customer needs and offering its key features for free.