Common language and data models provide an architecture that guides further technological development.
Developing these underlying concepts, gaining agreement on them, and using them going forward is hard work. It requires committed leadership and a powerful coalition of people with diverse skills. In particular, a very senior business manager — one with the authority, gravitas, and level to call out the need for common language, sell the business case, set direction, provide resources, align others and enlist them to contribute — is essential.
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